You excitedly tap out a blog post. In your head you see this post as the one which will catapult you into the blogging hall of fame. Your blog notifications will go into meltdown. Cue big grin, cheeky wink at a passing loved one and an air punch as you press publish!

Here are the emotional stages experienced as this post tanks:

1. Optimism – You remain hopeful despite your stats tool flatlining. You happily check the clock to see whether international readers are awake (always assume their lives revolve around your blogging schedule), check google for world holidays, festivals and celebrations. There must be another reason why your amazing post has tanked. Always remain positive. Those international readers could be having a cheeky lie in!

2. Denial – You ignore the fact that your post failed to attract readers and do what I do – put it down to…